The year 2017 saw Dior, the iconic French luxury house, roll out a series of enticing gift-with-purchase (GWP) promotions. These offers, ranging from complimentary pouches to lavish makeup sets, captivated beauty enthusiasts and loyal Dior customers alike. This article delves into the various Dior gift with purchase campaigns of 2017, examining the types of gifts offered, the qualifying purchases, and the overall impact these promotions had on the brand's marketing strategy and customer engagement.
Dior Free Gifts with Purchase: A Diverse Range of Offerings
Dior's 2017 GWP strategy showcased a remarkable variety, catering to different consumer preferences and price points. The most common free gifts included luxurious travel-sized versions of popular skincare and makeup products. These miniature versions allowed customers to try new products or replenish travel-sized essentials alongside their larger purchases. Many promotions offered these complimentary items with purchases exceeding a certain threshold, encouraging customers to spend more to unlock the added value.
One particularly successful campaign centered around the brand's iconic skincare line. Purchases exceeding a specific amount often qualified for a complimentary set containing travel-sized versions of Dior's Capture Totale serum, cream, and eye cream. This strategy proved effective in introducing customers to the high-end skincare range, enticing them to potentially transition to full-sized products in the future. Similarly, promotions featuring travel-sized versions of popular Dior lipsticks and eyeshadow palettes proved immensely popular, allowing customers to experiment with new shades and textures without committing to full-sized purchases.
Beyond travel-sized products, Dior also offered larger, more substantial gifts with purchase. These often included limited-edition makeup palettes, featuring a curated selection of shades and textures, perfect for both everyday wear and special occasions. These larger GWP sets frequently featured a mix of eyeshadows, blushes, highlighters, and sometimes even lipsticks or lip glosses, offering significant value to customers. The exclusivity and limited availability of these sets further fueled their desirability, creating a sense of urgency and driving sales.
Free Dior Pouch with Purchase: A Classic GWP Staple
Dior's elegant pouches have long been a coveted accessory, and in 2017, they frequently appeared as gifts with purchase. These pouches, often made of high-quality materials like leather or luxurious fabrics, served as both a practical item and a desirable collectible. The designs varied throughout the year, sometimes aligning with specific product launches or seasonal themes. For example, a limited-edition holiday pouch might feature festive designs and colors, while a summer promotion might showcase a lighter, more vibrant aesthetic.
The inclusion of a free Dior pouch with purchase proved a highly effective strategy. The pouch's inherent value, combined with its practicality and desirability, incentivized purchases. Many customers appreciated the added convenience of having a stylish and durable pouch to store their Dior products or other personal belongings. The collectible nature of these pouches also encouraged repeat purchases, as customers sought to acquire different designs throughout the year. The free pouch often served as a powerful reminder of the Dior brand, reinforcing brand loyalty and encouraging future purchases.
Dior Cosmetics Gift with Purchase: A Focus on Skincare and Makeup
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